The answer is Yes and No. Yes, if you’re an ecommerce business, and No, if you’re an information marketer.
What is Google Shopping? Google Shopping is essentially a placement. It is also known as the gift by Google to ecommerce site owners. Because it is ONLY available for ecommerce websites.
Have you ever come across such thumbnails before, when you search for something?
That’s how a Google Shopping ad looks like! It features a photo of the product, title, price, and the name of the store selling the product. When you click on it, you will be taken to the product page where you would then complete your purchase. Cha-ching! The seller just made a sale from his/her Google Shopping ad!
GS is very powerful because they connect seller and buyers in an efficient way.
What do we sell on GS? Practically everything, from $1.00 to $1000+. Based on our own experience so far, as long as there are search volume for the products, they are worth promoting on GS.